Simply better Software, Apps and Websites

We are a Hamburg-based UX studio. Our mission: Concepts and designs that excite your customers and create long-term engagement.
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Unsere KI-Werkstatt
For teams who want to truly understand AI on their own use case.
12 & 13 November
AI & UX mentoring
from €1,500
About the KI-Werkstatt

We believe long-term customer retention is key to sustainable business success – and that digital solutions contribute when customers perceive them as valuable, whether through efficiency gains or positive emotional experiences.

iPad mit Scribbles und PostIt's
B2c Solutions

Emotional design
that builds trust.

We design B2C experiences that guide customers to their goals—effortlessly, quickly, and tailored to their needs.

Delighted and loyal customers

Higher conversion and retention

Increased revenue and referrals

SaaS Solutions for B2B

Efficiency gains
you can feel every day.

For professionals in the B2B sector, we optimize digital solutions that enable efficient processes and minimize manual effort.

More time savings and productivity

Lower onboarding & support costs

Sustainable, paying customers

Screendesign am Desktop
From insight to prototype

Good design starts with understanding and does not end at the pixel. Research, concept and implementation go hand in hand here: made by people for people, with AI lending a hand. What we create is designed as a system: building blocks that keep growing with every project. And the goal stays the same: products people love to use, or no longer want to work without.

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Understand customers

What motivates your users? We uncover needs, pain points, and opportunities — as a basis for well-founded decisions.
User research & interviews
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Identify priorities
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Evidence-based insights
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Design concepts

We combine creative concept work with strategic systematics — and validate early so that resources flow in a targeted manner.
Product & UX Strategy
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Creative concept development
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Validation & stakeholder alignment
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Mockup
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Build prototypes

We make the future tangible. Our prototypes are made from functional components that flow directly into your product.
Development-oriented UI design
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AI-powered prototyping
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MVP blueprint
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UX research

  • User interviews

  • Competitive analysis

  • Data analysis

  • Journey mapping

  • Usability testing

UX concept

  • Product Discovery

  • Product strategy

  • Information architecture

  • Interaction & workflow design

  • UX writing

UI design

  • User interface design

  • Lo-fi, hi-fi & AI prototyping

  • Product vision prototype

  • Responsive design

  • Motion & brand design

Development

  • Design system & specification

  • Front-end building blocks & components

  • Websites, web apps & MVPs

  • Micro-interactions & UI animation

  • Automations & AI workflows

free offer

Your challenge,
our expert view:

Book a call

Selected success stories:

B2b WEbsite Relaunch

Precise communication
that engages investors

From a hosting provider to a digital partner – the new website positions group.one as a strategic player, winning over banks, investors, and the board.

Strategic repositioning

Investor-friendly communication

Compelling redesign

Daniel Hagemeier
·
CEO, group.one
"Our website needed more than just a new design…
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B2C/B2B Customer Experience

More efficiency and better experiences for 350 institutes

A seamlessly integrated portfolio of B2C solutions for customers and B2B tools for employees: We’ve been committed to this for 14 years.

Modernizing customer experiences

More cost-effective advisory systems

14 years as an external service provider

Marco Greeske, Usability-Engineer bei der Finanz Informatik
Marco Greeske
·
Multichannel UX, Finanz Informatik
"14 years ago, we were looking for support…
B2b SAAS Plattform Redesign

37 % time savings in real estate management

For tools like these, two things matter most: First, a quick and simple overview. Second, the ability to identify, complete, and check off tasks efficiently.

Faster bookkeeping

Better overview

More engaged customers

Robin Tschöpe
·
Co-Founder, Immocloud GmbH
"Many areas of our software were several years old…
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B2C Customer Journey Mapping

What are the right strategic decisions?

A clear understanding of the target audience helps focus on the most impactful aspects: precise messaging and customer-centric products.

In-depth analysis of the customer journey

Clear goal setting

Prioritization of actions

Sandra Zech
·
Head of Digital Transformation, Louis
"Collaborating with Modulr has helped us…


How can we help you?

Thomas Latus
Founder and CEO
Or talk directly in person:
Video Call (15 min)
+49 (0) 163 1606537
latus@modulr.design
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15 minutes with Thomas

Pick a time that suits you, by video or phone.

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Zwei Teilnehmerinnen arbeiten im Rainhaus gemeinsam an einem Laptop

Two days for the work
that usually gets left behind

In the KI-Werkstatt your team works on exactly that, with us at your side. Nobody needs to know how to code.

Skills that grow on your own use case
Clarity on whether the idea holds up
A prototype you can show
Readiness check for the KI-Werkstatt · 2 minAbout the KI-Werkstatt

Three short questions, no email needed.

Where does it get stuck for you most right now?

We haven't really started with AI yetEveryone experiments alone, there is no shared lineA lot comes out, but nobody knows whether it holds upDay-to-day business leaves no room for it

Who in your team uses AI for product work?

Hardly anyoneA few curious people, each on their ownAlmost everyone, but each in their own wayWe have a shared way of working

How do you tell whether an AI result is good?

It sounds plausibleSomeone experienced looks it overWe test it with users or dataHonestly: we don't

What would help you most right now?

Understand what's possible firstFind a shared way of working as a teamTry out a concrete idea in two daysGet faster at what's already running

What does the AI know about your product and your users?

Only what I type in at that momentEveryone has their own prompts and notesThere are shared documents everyone usesI don't know

Who decides what gets built when everything suddenly moves fast?

The roadmap, as alwaysWhoever shows something firstWe decide together at fixed checkpointsThat's unclear right now

How does the pace feel right now?

Calm, not much is happening hereI can barely keep upWe produce faster than we can think it throughGood, we've found our rhythm

Here is what we heard

Trainings done, ways of working messy.

What can AI do, where do we stand, where are we heading? Right now everyone on the team answers that for themselves, and nobody knows what the others think.

  • Everyone uses AI differently
  • AI licenses only used for writing
  • Handovers to stakeholders stall

Shared understanding. After two days everyone is on the same page, about the product and about working with AI.

Here is what we heard

Fast to a solution, all to the same one.

AI gets you to a solid solution quickly, usually the obvious one. Whether it becomes yours is up to you: which path, where AI takes over, what role it plays in the product.

  • Results are good, but interchangeable
  • Unclear where AI takes over and where you do
  • AI in your own product stays an intention

More creative solutions. After two days you have a solution that looks like you, with AI designed in as part of the product.

Here is what we heard

Well set up today, future uncertain.

A lot already runs on AI at your place, and you check what comes out of it. Where product and ways of working go from here is something nobody on the team has played through yet.

  • Day to day, the next best thing is enough
  • Prototypes end up in a drawer
  • Shown, cheered, fizzled out

Tangible future. After two days a piece of your future is up and running, and you keep working on it on Monday.

You're not alone with the pace: in a survey of around 6,000 people from tech teams, 46% worry about being stuck at a pace they can't sustain in the long run (Lenny’s Newsletter, July 2026).