Simply better Software, Apps and Websites

We are a Hamburg-based UX studio. Our mission: Concepts and designs that excite your customers and create long-term engagement.

Projekt ansehen

We believe long-term customer retention is key to sustainable business success – and that digital solutions contribute when customers perceive them as valuable, whether through efficiency gains or positive emotional experiences.

B2c Solutions

Emotional design
that builds trust.

We design B2C experiences that guide customers to their goals—effortlessly, quickly, and tailored to their needs.

Delighted and loyal customers

Higher conversion and retention

Increased revenue and referrals

SaaS Solutions for B2B

Efficiency gains
you can feel every day.

For professionals in the B2B sector, we optimize digital solutions that enable efficient processes and minimize manual effort.

More time savings and productivity

Lower onboarding & support costs

Sustainable, paying customers

From insight to prototype

Good design starts with understanding and doesn't end with the pixel. We combine research, concept and prototyping into a continuous process, supported by AI and supported by experience. The result: solutions that are validated before they go into development.

0 1

Understand customers

What motivates your users? We uncover needs, pain points, and opportunities — as a basis for well-founded decisions.

User research & interviews

Identify priorities

Evidence-based insights

0 2

Design concepts

We combine creative concept work with strategic systematics — and validate early so that resources flow in a targeted manner.

Product & UX Strategy

Creative concept development

Validation & stakeholder alignment

0 3

Build prototypes

We make the future tangible. Our prototypes are made from functional components that flow directly into your product.

Development-oriented UI design

AI-powered prototyping

MVP blueprint

UX research

User interviews
Competitive analysis
Data analysis
Journey mapping
Usability testing

UX concept

Product Discovery
Product strategy
Information architecture
UX writing
Interaction design

UI design

User interface design
Design systems
LoFi & Hi-Fi prototyping
Responsive design
Motion and brand design

AI

AI prototyping
AI design sprints
AI training
AI design systems
AI workflows

kostenloses Angebot

Eure Herausforderung,
unser Expertenblick:

Termin vereinbaren

Selected success stories:

B2b WEbsite Relaunch

Precise communication
that engages investors

From a hosting provider to a digital partner – the new website positions group.one as a strategic player, winning over banks, investors, and the board.

Strategic repositioning

Investor-friendly communication

Compelling redesign

Daniel Hagemeier

CEO, group.one

"Our website needed more than just a new design…

Website besuchen

Fallbeispiel ansehen

B2C/B2B Customer Experience

More efficiency and better experiences for 350 institutes

A seamlessly integrated portfolio of B2C solutions for customers and B2B tools for employees: We’ve been committed to this for 14 years.

Modernizing customer experiences

More cost-effective advisory systems

14 years as an external service provider

Marco Greeske

Multichannel UX, Finanz Informatik

"14 years ago, we were looking for support…

B2b SAAS Plattform Redesign

37 % time savings in real estate management

For tools like these, two things matter most: First, a quick and simple overview. Second, the ability to identify, complete, and check off tasks efficiently.