Relaunch of group.one's corporate website

Hi-fi prototyping

Web Design

UX writing

Front-end development

ESG report design

The challenge

group.one developed from a classic hosting provider into a comprehensive digital partner with a wide range of SaaS offerings for small and medium-sized enterprises (SMB). This development should be clearly communicated through the corporate website.
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Through a strategic realignment of content, targeted user guidance and a modern, convincing design, we created a website that makes group.one's innovative strength and repositioning visible.
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The result: The new website positions group.one as a strong, trustworthy digital partner with a clear vision and convincing arguments for all stakeholder groups.

The objective

Clear positioning as a digital partner

The new website should clearly convey group.one's positioning as a versatile digital partner and impress with a modern, intuitive user experience. Technically efficient and agile implementation was particularly important.

Our Approach

Efficient implementation through iterative design

In order to meet the tight schedule of six weeks, we relied on an iterative process with weekly consultations. The parallel development of design and frontend enabled seamless UX optimization, dynamic animations and high-performance technical implementation.

0 1

Understanding requirements

We analysed the expectations of key stakeholders in order to clearly position group.one as a leading digital partner.

Capture stakeholder perspectives

Benchmarking relevant competitors

Identification of clear opportunities for external stakeholders (e.g. capital market)

0 2

Design a prototype

In quick, iterative loops, we developed a website with clear strategic messaging and a modern, investor-friendly design.

Clear user guidance

Targeted information architecture

Confidence-building design

0 3

Implement a website

In parallel with the design, the website was technically implemented and meets the highest standards in terms of loading time, flexibility and user experience.

Fast, secure website

Scalable technical base

Stack: nextjs & Sulu CMS (headless)

“The new website underlines our transformation from a domain and hosting provider to a SaaS provider for small and medium-sized businesses.”

Daniel Hagemeier

Chief Executive Officer

group.one

The result

A website
That convinces

group.one is now acting as a strategic digital partner and clearly stands out from pure hosting providers. The content and structure of the website were specifically designed to strengthen trust among all stakeholder groups. Improved loading times, intuitive navigation and a flexible technical infrastructure enable sustainable growth. The new design also provides a modern, user-friendly user experience that visually and functionally underlines the company's professional standards.

About group.one

Europe's partners
for digital presence

group.one is a leading provider of digital solutions for small and medium-sized companies. With a broad SaaS portfolio and services in 15 countries, group.one helps companies to be successful online.